An Overview of SMS Marketing


SMS marketing, also known as text message marketing, is a process by which businesses and companies send out specials, alerts, coupons, promotions, and more via highly targeted, opt-in text messages, permission-based. These messages are restricted to a max of 160 characters.

The goal of SMS Marketing

Generally addressing, the goal of SMS marketing is to develop a database of subscribers to enhance customer loyalty. When executing close range marketing tactics, text messages are ideal for informing people within your proximity of any immediate offers without using push-notification applications. More than notifying your customers of upcoming deals, it can also be an excellent way to send reminders for upcoming events and engage your consumers by examining their opinions.

In fact, for at least 60% of customers, SMS marketing is preferred to other email marketing and push-notification services. Many delivery platforms enable easy segmentation and management, so the most appropriate text messages can be assigned to those who are most likely to transform. It’s also preferable in that it serves to be less expensive when compared to other means of distribution, making it a cost-effective mobile solution.

Benefits of SMS Marketing

As more brands seem to target consumers on the move, SMS is becoming an increasingly vital part of efficient multi-channel marketing. There are some reasons why you should consider text message marketing as part of your customer communications.

It’s a direct, immediate channel

SMS is one of the most immediate channels available; with a reading pace of 97% within 15 minutes delivery, you can be convinced that your time-critical messages will be read almost immediately. A critical 45% of SMS campaigns produce a successful ROI, reaching over 50% when mixed with other popular channels such as email and social media.

It can support and integrate with other channels

All channels must operate well together within the marketing mix, and SMS is no exception. SMS is a great standalone channel, though it also can improve and support other marketing mediums, such as social media and email.

For example, they can remind customers to view an email sent by brand hours or even days before. A mere follow up SMS asking, “have you read our email?” can help improve open email rates by 20%–30%.

You can learn more about your customers

SMS is a great channel to receive feedback from your customers via reviews. Research tells that, on average, 31% of consumers will respond to a survey via SMS, with the average reply time for users being just over 5 minutes. Suggesting you can get excellent results in a short period.

Best of all, you can begin with a free trial to conclude if you like it and to decide if it will fit into your current marketing plan. So, worst-case scenario, you’re out just a few minutes. Have you received any SMS marketing messages that you just had to respond to?

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