Website traffic is an important driver in business growth. It can help you to see how well your marketing strategy is working and collect insights about your viewers to make decisions. It also enhances your SEO and search engine credibility and helps in generating more leads, increasing conversions, and getting more customers.
Traffic to your website helps to enhance your rank which in order generates more traffic, but you want to ensure that the increase in traffic is linked with an increase in engagement as well. Here are some ways to increase Website Traffic from Google.
Create a Free Google My Business Listing
Did you know that an optimized Google My Business listing gets 7x more visits than an unfinished one? Don’t forget that your listing is linked to your website, so this is a good way to generate more traffic to your website.
Remember Google is also getting smarter and smarter with results. If your listing gives all of the information a potential customer requires to make a decision, they might rethink your website and contact/visit your business directly, even better than a website visit!
Perform On-Page SEO
There are many SEO techniques you can perform on each of your website pages to enhance their rank in search engines and get more visitors. This includes publishing high-quality content that your audience is searching for and writing short and clear meta descriptions for your pages that appear below your URL in search results.
On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the HTML source code and content of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Build Backlinks
A backlink is a link to your website from another website. Backlinks from industry influencers or complementary businesses will not only get your business in presence of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will enhance its trust in your business if it notices other trusted sites directing to yours. More trust from Google leads to higher rankings, which generates more traffic. Get noticed on Google for free with quality backlinks.
Target Long-Tail Keywords
Even though short-tail keywords are searched more frequently, it is more difficult to rank them on search engines. On the other hand, Targeting long-tail keywords gives you a better chance of ranking higher for queries particular to your products and services, and higher-ranking results in more traffic. As search engines and voice-to-text capabilities are advancing, people are using more specific sentences to search online. There are many free tools available to help you find keywords to target, such as Answer the Public.
Attracting more website visitors does not happen overnight. It takes some effort and time. By using Google My Business and the other methods listed above, you can get the right visitors coming to your site and more importantly, more of those visitors converting into customers.
Dedicated WordPress Expert
Every business needs a significant web presence, whether purely virtual or a brick-and-mortar store. A site that is 100% customizable and effectively collects the business leads. The beautiful part about WordPress is that it adapts to your needs. It can be as easy and straightforward as you want or as complex and sophisticated as you need it to be.
Dedicated WordPress Manager will work with you to create website design concepts and migrate content for your website. He will install a content management solution to update the website as needed and provide training quickly.
Navigate with ease and have a user-friendly experience in terms of usability and aesthetics.
Mobile Responsive
Responsive website that works well on both large and small screens. Improve the user experience and search engine ranking for your website.
Fast Load Time
It boosts customer confidence and encourages them to explore more. It lowers bounce rates and higher engagement time-on-page.
UI UX Design
With impressive user interface & professional web design, impact your business and services-perceived credibility and quality.
On-Page SEO
SEO is a primary source of website traffic & it will position your business as an authoritative and trustworthy expert in your field.
Everything you need to automate your workflow
Theme & Plugin Management
Out-dated themes and plugins can be a significant security risk. WP Manager takes care of installing the theme & activating, deactivating, deleting plugins for the website. He also checks the last updated status of plugins and themes.
Page & Post Management
Your site should be attractive, using colors and images that align with your brand while also pleasing to the eye. Your WP Manager creates posts and pages that align with your brand guidelines.
Media Management
The website visuals should be communicative, up-to-date, and should help visitors understand your products and services in a better way. Your WP Manager uploads, optimizes, and updates all the visuals timely.
Form Management
Your visitors are already interested in your industry as they are on your website. Using a lead generation form is a great way to collect their information and add them to your email list. Your WP Manager creates and updates all the forms and manages the email notifications.
User Management
WordPress user roles define what actions each user at your site is allowed to perform. Your WP Manager helps secure your WordPress site by ensuring that users don’t have access to things they shouldn’t have.
Regular Monitoring & Maintenance
WP Manager regularly checks your website for issues and mistakes and keeping it updated and relevant. Consistency is the key to keep your website healthy, to encourage continued traffic growth, and to strengthen your SEO and Google rankings.
Continued Commitment to WordPress Integrations
Modern websites may consist of either one page or dozens of pages. However, creating a content-rich website is not that enough to become successful. It is hard to imagine a website without a newsletter subscription form, online payment options, and other services that have become the norm.
In other words, websites rarely work in isolation. They interact with other sites, applications, and internal CRM systems that the site owner implemented to make the site easy to find.
Sendinblue
Mailchimp
Google Analytics
Facebook Pixel
Quick Login
Google Ads
Payment Gateway
Email Automation
SMS Automation
The Process
What to expect working with your dedicated WP Manager.
Your WP Manager strives to understand your market, your audience, and your core business drivers in-depth so that he can correlate every design and engineering decision directly back to helping you achieve your business goals.
The process consists of the following stages to reach the goals that you set for your website:
Research
We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values?
Prototyping
Prototyping involves rapid and collaborative iteration on wireframe concepts, layouts, and directions.
Design
Once we’ve agreed on finalized prototypes, the design team creates high-fidelity mockups of the final product.
Build
Then we bring those mockups to life. Bring up the staging servers and code up the designs.
Launch & Maintain
Finally, we go live to the world and measure the investment return for you with detailed analytics.
Enhancement
Keep in mind that regular updates will keep your website at the top of your game. One of the critical focus for WordPress is the load time, so enhancing and optimizing core software is something you can always expect.
Automation
Automation helps to relieve the bulk of tedious and repetitive human tasks. Setting up automation tools will ensure that you are prepared to meet the changing demands of consumers. It can deliver a quality product, reducing the probability of bugs appearing post-release and saving project costs.
Deadlines & Deliverables
The Manager will respond to all management requests from the Client within 48 hours on regular business days, via email or phone, confirm that the request was received, and estimated completion date for each request item.
The Manager will adhere to quoted deadlines for deliverables in the management requests at all possible costs.
Provide us your contact details. Our team shall connect with you shortly.
About Mastertej
Mastertej is a privately held company consisting of a creative and multi-talented team comprised of web designers, web developers, and graphic designers.
We provide a wide range of services, including web design, web development, mobile application development, web hosting, and consulting. We offer customer-oriented services and delivers creative and effective results.
Mastertej has successfully helped design and implement web sites and web applications for clients for over six years. Mastertej proposes to provide you with a full package of website design, configuration, training, and maintenance services.
If you want to create a website, there are many ways and platforms that you can choose to build your business website from the beginning.
Of course, the first thing you need for building a website is an idea or a concept for the website.
Then comes the domain name related to that idea: your website’s unique online address (youridea.com or hotel.in). Next, you require a hosting plan, like renting space on a server to host, save, and monitor your website’s content and data.
Once you have all these things in place, you can begin to think about website design and features for users. It is when website builders and platforms help you design the site and upload content.
It can be challenging to choose which option is best. So here is a breakdown of different ways to build a website. And, you’ll get to know which of these is the best suited for you and your business website. Let’s get started!
Website Builders
Website builders are pre-designed software that has tools for designing and constructing websites. Like everything in life, the free ones have limited functionality, but the paid ones come with advanced features and options. These proprietary online website builders are best for non-technical people, as it involves little or no programming.
They also come with various other services, all in one package, such as a domain, hosting, templates, and content. So using a website builder to build websites for ordinary people is the way to do it. There are many known website builders such as wix.com, squarespace.com, weebly.com, etc.
WordPress or Similar CMS
A CMS is a content management system. No matter which type you choose, WordPress is widely recognized as the best, but there are many others out there. It will give you a simple way to build your website without knowing about websites or website building.
Usually, these are standard templates with ready backend coding. While this cuts down on overall control you have over your site, that’s what web designers do. It’s enough to control for the average small to mid-sized business. These templates are usually ‘fill in the blanks’, so all you have to do is handle the system’s content. In other words, fill in the blanks with the content, and your website is all set to launch.
Programming Language
Almost all the web websites are built and designed using HTML/CSS and programming languages such as PHP, jquery, Java, Python, etc. Even the website builder application, wordpress.org, wordpress.com, wix.com, facebook.com, google.com, and amazon.com uses HTML, CSS, and various programming languages. The use of programming languages depends on the level of functionality that anyone needs on the website.
Photorealism is the holy grail of computer graphics. In movies, whether artists are recreating tigers and raging oceans for Life of Pi, or building giant monsters and battling robots for Pacific Rim, the goal is to create something that looks real.
Graphic Technology Companies need to showcase their business with professional web design in this competitive environment and evolving technologies. Professional web design is the digital face of your business and everything that it stands for. It has a profound impact on the perceived credibility and quality of your business.
Impressive User Interface
An impressive user interface is an opportunity for you to set your business apart from the competition. High Definition UI will give your potential customers confidence in your company and your brand.
Infinite Possibilities
A web page offers infinite possibilities with no limits. A website is the best way to showcase your business venture. It will also clarify who you are and what you want to do, ultimately helping you communicate precisely what makes you stand out from your competition.
Stay ahead
To compete with large businesses, you have to be in local search results. Websites help in announcing new launches and keep everyone up to date.
Meet Expectations
Websites are essential because potential customers are expecting your online presence. A reliable website is crucial to attracting a loyal audience.
Maintain Customer Relations
By investing in professionally-led UX and UI design for your web application, you have an opportunity to challenge the status quo and to make an impact that will guarantee your memorability long into the future.
Effective CRM
Too many businesses overlook the importance of truly understanding their customers.
It helps define a strategy for how to behave with the customer and describes how to deal with the customer and its efficiency in specific behavioral sections.
A professional website is a strong foundation for your digital marketing strategy. Above all, there are a lot of eyeballs that might be visiting and interacting with your website.
Even when working hours might have ended, your automated website stays on without any additional work or effort from yourself or your team.
Launching a mobile-friendly website doesn’t have to be complicated. Build your professional website today!
Every year, we see new elements and styles in website design begin to emerge.
Some elements when incorporated thoughtfully improve how content looks on a specific device. Many of the elements have the potential to improve visitor’s experience with your website.
But with so many options to choose from, it can be challenging to determine which ones are really worth considering. To help you narrow your focus, we’ve detailed some important elements of modern website design that are common in many technical websites and can help you to improve your site’s performance.
Image Accordion
An accordion menu is a vertically stacked list of headers that can be clicked to reveal or hide content associated with them. It is one of many ways you can expose content to users in a progressive manner. Allowing people to have control over the content by expanding it or deferring it for later lets them decide what to read and what to ignore. Accordions shorten pages and reduce scrolling, but they increase the interaction cost by requiring people to decide on topic headings.
Some technical websites which have this element in common are SPEC INDIA, H20, appen.
Unique and Large Typography
Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors. In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography. Viewers will be able to easily understand your content, how it is structured, and how they can navigate through it.
Stick-on / Fixed menu
A fixed menu makes browsing a website far easier. Having the main menu of options at your immediate disposal is a major feather in the impatient user’s cap, especially if the website has an exhaustive amount of content contained within. With an ever-present guidepost fixed at the top or side of the screen, a site owner never needs to worry about his or her user flows being dammed up by confusion or immobility.
Giant Product Images
You may have noticed that many websites are starting to display large product images on their sites to highlight different features or parts of their product. Larger product images help designers highlight different features of a product in a more efficient and effective way.
This approach reinforces the benefits of a feature by providing the opportunity to highlight the most valuable pieces. For instance, in the second image, you will notice that there are numbers on the image corresponding with the benefits of certain features.
Social media marketing is basically the use of social media platforms to connect with your audience to build your brand, increase sales, and drive traffic to the website. This involves publishing unique and exciting content on your social media profiles and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
To select which social media platform is right for marketing your business, let’s look at them one by one:
Facebook
Facebook is the most popular social network among middle-aged adults and in both rural and urban areas.
Facebook users are more engaged than users of other social networks, with 70% of users logging daily and 43% logging on more than once daily.
Facebook allows brands to create their business page and offers the tools to be creative, such as live video, offers, and slideshows.
If a Facebook user goes ahead and decides to ‘Like’ your page, they become your ‘Follower’ and your posts will appear in their News Feed. Over time, if this user is not interested in your posts and does not ‘Like’ or ‘Share’ them, it is possible with the algorithms that Facebook runs that your posts will disappear from your Follower’s News Feeds.
Facebook’s Page Insights and Analytics will help your business determine if your business page needs improvement or is on track.
Facebook is ideally suited to small businesses, as it allows you to fine-tune your target audience. You can create a big bang for little bucks if you use clever content and correct targeting.
Instagram
Instagram is like breathing for younger generations. The photo-sharing site’s users are increasing daily. More than half of it’s 200 million active users are between the ages of 18 and 29 – with most of these users visiting the site daily.
Instagram is mostly accessed via mobile and is more heavily-used by affluent youth.
Instagram is all about photo and video content and is a great way to build a brand community.
Getting the content right and using hashtags (so users can find your posts) are both keys here.
Instagram is designed for customer engagement and visual appeal.
Instagram is excellent for clothing brands, restaurants, gyms, and make-up brands. Hairdressers also do very well on Instagram. If your products and services are image-based, then Instagram is a must.
Twitter
Twitter has become a channel for news, particularly with users between 18 and 29.
Twitter provides a way for users to follow real-time news feeds and charges advertisers to promote targeted messages.
Twitter is far more likely to be used by people living in urban areas and celebrities, politicians, journalists, and news outlets, it is also well-liked by businesses in the tech sector.
Twitter allows you to ‘Tweet’ messages of a few sentences in a public way. The content should be short and to the point.
Twitter is great for answering customer concerns in real-time.
Businesses that want to reach journalists would benefit from Twitter.
LinkedIn
You can create a company page, run LinkedIn Polls, and participate in relevant groups.
LinkedIn is often used to position your business as an ‘expert’ on a topic by sharing your business knowledge and helping others find solutions to their problems using LinkedIn Answers.
Consistency is the key to your ability to reach and convert using LinkedIn.
LinkedIn is a great way to target your sales prospects. Using LinkedIn’s tools, you will be able to fine-tune to reach your ideal audience.
LinkedIn is business-focused and is excellent for networking opportunities. However, due to its solely business emphasis, it isn’t as ‘social’ as other social media platforms.
The best way to motivate yourself to workout at home is to find a routine that you genuinely enjoy, so your workout doesn’t feel like work. Then, control the different factors so that you can set yourself up for success and make it a habit. The couch definitely looks damn good when you come home after a long day, but dropping onto it will feel so much better after you’ve earned it.
Social media marketing started with publishing content on different social media platforms. Businesses were sharing their content on social media to drive traffic to their websites and, hopefully, sales. However, social media has matured far beyond being just a place to broadcast content.
Nowadays, businesses use social media in numerous different ways. For example, a company that is concerned about what people are saying about its brand would keep a look at social media conversations and respond to relevant mentions (social media listening and engagement). A business that wants to know how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a particular audience set at scale would run highly-targeted social media ads (social media advertising).
1. Planning
Before you go further, let’s dive right in and publish something on social media. Let’s take a step back and look at the bigger picture. The first step is to think about your social media plan.
What are your goals? Some businesses use social media to increase their brand awareness, while others use it to drive website traffic and sales.
Which social media platforms should you focus on? The major social media platforms mentioned above are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
What type of content do you want to share? An excellent place to start is to create a marketing plan, which will help you answer these questions.
2. Publishing
Publishing to social media is just as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would handle your personal Facebook profile. But you will want to plan your content before time instead of creating and publishing content spontaneously. Also, to ensure that you maximize your reach on social media, you need to post engaging content that your audience likes, at the right timing and frequency.
3. Listening and Engagement
As your business and social media followers grow, conversations about your brand will also increase. People will tag you in their social media posts, comment on your social media posts, or message you directly.
People might even talk about your brand on social media without even letting you know. So you will want to understand social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and make a situation right before it gets worse.
4. Advertising
When you have funds to grow your social media marketing, an area that you can work on is social media advertising. Social media ads enable you to reach a wider audience than those who are following you.
Social media advertising platforms are so powerful nowadays that you can specify precisely who to display your ads. You can create your target audiences based on their demographics, interests, behaviors, and more.
I think it’s a great question to ask yourself and your fellow colleagues to make you gain a better understanding of the craft of software development. It’s important to understand coding is the first step of success for programmers, but there is so much more to what makes a good programmer.
To really stand-out, you’ll need to possess a variety of traits necessary to do the job and to do it well.
Here’s a list of several qualities that one should have to excel.
Communication Skills
Good communication skills are directly associated with good development skills. A great programmer is able to understand problems clearly, break them down into theories, and propose logical solutions. They understand concepts faster, or ask the correct questions to help make them clear, and don’t need everything to be written down in a specifications document. Great offshore developers usually speak multiple languages and are very comfortable with documentation in English. In the world of technology, English is the default language of developer interactions and most documentation.
An Inherent Desire to Learn
Technology is always changing regularly and the skills and abilities a programmer has today are likely to be outdated in a few years. It’s very important to find a programmer who has an interest in the latest trends and is eager to participate in any new educational opportunities that are available. He should be eager to take any opportunity to learn new skills and improve existing ones.
Problem-Solving Skills
Great programmers are mostly independent and amazing self-learners. They learn new technologies on their own and aren’t intimidated by new challenges. For those who have never tried to create an application from scratch, programming can be compared to solving an extremely difficult math equation. A good programmer always finds ways to make something work, despite the odds. Otherwise, you may be hearing the phrase, ‘That can’t be done’, every time you propose a creative new project.
Respect for Deadlines
Most programmers just like everyone else works on projects with deadlines. Project managers need their programmers’ input when coming up with project deadlines, though sometimes external factors affect the schedule. In either case, once a good programmer agreed to do a task, they do best to meet the deadline, even if it means a few late nights. You don’t have to abandon your whole personal life for the organization, but showing commitment to completing the project and understanding its value to the business make a positive impression at work. When it’s important that managers understand a reasonable turnaround time for coding a new application or repairing an existing one, programmers should also exhibit respect for deadlines.
Why 13th September?
The Programmer’s day is celebrated on the 0x100, 2^8, or 256th day of the year – September 13 on a regular year and September 12 on a leap one.
The number 256 relates to the 8-bit byte – a very important unit to the programmers. It represents the maximum number of distinct values in one byte, including the zero. 256 is also the highest power of 2, which is less than the overall days in the year.
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Reach a wider audience and generate business by contributing to our platform.
How does social media help in building a business network?
Our world has just become smaller and more approachable, not only in person but also in business interactions.
The whole beauty of social media platforms is that they help you spread your horizons and increase your circles of trust. By only allowing people who you are familiar with, into those circles, you are basically spreading the word to the choir and building trust with those with whom you already have it.
Use these platforms to connect with people you do not know, people with whom you have never worked, people who seem to share interests with you, and what you are in quintessence doing is using the world wide web to increase the potential of your business.
Make relationships more personal
Social networking is all about interactions and open dialogue with users. Social media helps you personalize a brand and build genuine relationships with your community. It diminishes the distance from your audience, especially when you address them from personal accounts.
Build communities that matter
Social Media helps you to build your network by forming communities. You actually build relationships among the people who follow you or are fans of your brand, then you’re leaving attention on the table.
You can also join different communities on social media that share your interests and opinions and promote your business in them to build a business network.
By keeping your strategy specific, you can determine which communities are the best fit for your business.
Promote your business more efficiently
To promote a business on social networking sites, advertising is the most common way.
Thanks to the advanced options of targeting and remarketing, you can address the message to the audience that would more likely be interested in your products and services.
You can do much more with social media platforms than just actively looking for leads.
Acquire significant insights about your audience
Audiences are the ones who use your service, so they know best what can be improved to fit their needs.
If something does not work well, they are likely to report it in social media, exposing it to many other consumers. Their feedback is precious for getting answers about your customers’ preferences and behavior.
The insights or feedback we get from social media guide you about potential customers or the group of people interested in your service. Once you are aware of your targeted audience, you can create posts to engage them better and thus build a more influential network.
Driving business to your website
A website is the digital face of any business. The website should give end-users a digital experience that will keep them returning for more and thus keep the organization connected to its customers.
Social media consistency is essential in attracting traffic to your website. As you probably know, SEO is an enduring and laborious process that helps you get to the top of Google’s search results. External links, selected keywords, number of visits, and website content affect how better you are than your competitors in search engines.
Social media can help you improve these factors by directing traffic through shared links from social media users’ profiles.
Social media opens up incredible opportunities for building and strengthening your professional network.
Make sure you approach online networking as an extension of how you interact with others in the real world, connect with people personally by finding common ground, then build trust and long-term relationships; rather than one-time transactions.
The impact of social media on our lifestyle today is undoubtedly overwhelming. People use social media for various things, such as finding and sharing information, socializing, shopping, and only as a diversion.
The negative effects of social media on our lifestyle and body can be obvious, but there are seldom discussions about the positive impact of social media. When teaching students how to build healthy screen time habits, it can be helpful to also understand the advantages of social media.
By virtue of stories
Social media stories are helping us to stay well informed and know what our friends or family members are up to who we can’t talk to regularly.
It is also helping us to stay in touch with the school or college friends with whom we lost touch years back.
Narrowing the gap between generations
Social media is narrowing the gap between generations of family members. Grand kids are influencing their grandparents to become tech-savvy.
Grand kids and grandparents are now connected on different social media platforms and sharing their likes and dislikes.
Opens new communication pathways
Social media also benefits mental health. Social isolation has been depreciated due to the connectivity on social media. It also opens new communication pathways and offers much-needed support.
Less words, more stickers
Social media is also speeding up communication by introducing various stickers, GIFs, emoji, and more. You don’t need to type the whole sentence, a single sticker can speak that.
Stickers make you extravagant and out-pour your creativity.
In every ups-downs of life
Social media has also helped us to share ups-downs of life with friends and family.
Even without being there, they are a part of it whether it is a celebration or a misery.
Get to know your followers
Social media platforms are introducing new features every now and then, that keep people engaged and interested.
It is highly interactive and thus helping you to know the opinions and interests of your followers better.
Pull the plug on over-usage
Earlier we used to just sit scrolling our social media feeds for long hours.
However, now it allows you to set a screen-time limit that pulls the plug on over-usage.
Social media is a powerful thing. It has connected people across the globe and made communication easy. The flash news can keep one updated on society. However, we must not forget the negative impacts social media has on our lives. We don’t need social media every moment, and it is essential to realize that we need to grow relations in real-time, too, not just via a screen.
