It can be stressful and daunting to launch a website. Whether you have a blog or a tech website, the problem remains the same: you must begin promoting your site so that real, human visitors can find you and enjoy your content.
This post will provide you with a game plan for what you should do when you’re ready (or almost ready) to launch your website.
Create a pre-launch landing page.
Promoting your site with a pre-launch countdown might generate even more interest and excitement than promoting it after it has gone live. Make sure you also include a signup form so that visitors can be notified when you go live.
Provide a means for visitors to subscribe to your email list.
An email list will allow you to stay in touch with your visitors, Even if they never return to your site. Sign up for an email marketing service like MailChimp or AWeber, and then add an opt-in box to your site using one of their pre-designed themes. Remember to offer visitors a reason to join your mailing list, such as a free ebook or guide with useful information for your target demographic.
Set up online alerts for the name of your blog.
You’ll want to keep track of when and where your site is being discussed online as you market it. This will allow you to assess the success of your outreach efforts and concentrate your efforts on the most effective tactics. Sign up for Google Alerts to receive notifications of any blog or media mentions.
Give visitors access to free information.
People who are already on your email list or who are members of your community should be rewarded with insider information and opportunities. Make this even more effective by asking them to tell their friends about your launch in order to gain access to even better deals, such as a bigger discount or a freebie.
Run Paid Advertisements.
Even if you don’t usually invest in paid advertising, running a few advertisements in conjunction with the launch of your new website might be a great way to build some extra excitement. And who knows, maybe you’ll discover that paid advertising might benefit your company?
Update your blog page.
Setting up a simple blog page allows you to begin optimizing your site for search engines before it goes live. Customers will return for more if you submit blogs on a frequent basis. Create a blog schedule and use social media to generate amazing post ideas that will entice your clients to visit your site. Incorporating images and videos into your articles is another great method to attract clients and make the content more visually appealing.
Use social media to get more attention.
Today, social media is an excellent promotional tool. You can create as much anticipation for your website launch as you want if you use it correctly. You can use social media to publicize the launch. Make sure to offer the information in little chunks to keep them interested in learning more. They get to sit about and wait for the parts to fall into place. You can also use the several available social media platforms to give your potential customers a sneak peek into what’s going on behind the scenes.
The goal of a pre-launch is to engage with potential clients and get them enthusiastic about your website. Building buzz before establishing a business offers you a boost in the correct direction and aids in the long-term success of your company.