Social media marketing is basically the use of social media platforms to connect with your audience to build your brand, increase sales, and drive traffic to the website. This involves publishing unique and exciting content on your social media profiles and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
To select which social media platform is right for marketing your business, let’s look at them one by one:
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